TXB Launches Upgraded Loyalty Program

TXB LAUNCHES UPGRADED LOYALTY PROGRAM FOR MEMBERS
Everyday fuel discounts are included in the new TXB loyalty program along with an easier way to get points, coupons, bonus offers and Chug Club subscription access

SPICEWOOD, Texas (April 2, 2024) — TXB, a family of restaurant-style convenience stores known for fresh-made food and deep value of its Texas roots, is launching a reinvented loyalty program on April 2.

“We have always wanted to make our guests feel at home in every location, and with the relaunch of our loyalty program we can also make it an interactive experience for them,” said Kevin Smartt, CEO of TXB. “We listened closely to our guests, and we’re excited to introduce everyday fuel discounts alongside offers and rewards for our loyal customers.”

TXB is now simplifying their loyalty program for guests and making it easier to earn more points per dollar on both inside store and TXB app purchases.

TXB will have various rewards and discounts for their rewards members including stackable fuel discounts, less points needed for discounted purchases, free digital coupons and bonus offers, and Chug Club drink subscription access. This subscription will now give guests two, any size coffee, fountain, tea, and frozen dispensed drinks per day. The in-app experience also includes an interactive game that produces different discount codes and coupons for the users. Every time a member plays the game they are submitted for the rotating prize with the last winners receiving free fuel for a year.

To sign up, guests can visit https://txbstores.myguestaccount.com/en-us/guest/ or download the TXB app at https://txbstores.com/loyalty/ to learn more and access their in-app games.

About Texas Born (TXB)
Headquartered in Spicewood, Texas, TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With more than 50 locations throughout Texas and Oklahoma, TXB is famous for its fresh-made, restaurant-quality food items prepared on-site. Serving more than 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private-label products including jerky, water, coffee and more.

With its motto, “Leave ‘Em Better,” TXB continually looks for ways to give its guests the highest quality of service and products, raising the bar for c-store standards; this is why TXB won CStore News’ Prepared Food Innovator of the Year for the second time and TXB’s CEO, Kevin Smartt, was named Convenience Store News’ Retailer Executive of the Year. Please visit www.txbstores.com for more information.

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Daniela Raskosky
Daniela@snackbox.us
305-790-7277