Creativity in PR
Creativity: the use of the imagination or original ideas, especially in the production of an artistic work. You could argue that creativity is fundamental
Entries by Jenna
January Food Holidays
Contrary to popular belief, the holiday food season (or as some would say, “fat season”) does not end after Christmas. January is full of food holidays we feel obligated to celebrate.
Three Ways to Measure PR Success
Measuring the success of public relations campaigns has been a hot debate for many years. Based on our experience and research, we have found “success” can be measured
Email Etiquette Tips
Much like learning how to handle a business call, mastering email etiquette comes with experience. I practiced email etiquette while attending college when I emailed professors.
A Day in the Life of a PR Person
Before I begin, it is important to know that a PR person does not work a nine to five job. Yes, we may go into an office every day and work eight hours, but when we leave to go home,
What Diet? December Food holidays are here.
The holiday season is notorious for all the delicious food that comes around. Some may argue the holidays are a time for indulgence when you can forget your latest diet.
6 Tips for Interviewing with a Reporter
In all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth,
Using Google Analytics to Track Your Audience
If your company or business is part of the 21st century, it has a website. Today, a business’s website is the very first place a potential customer will go if they want to know more about what you
Mark Your Calendars with November Food Holidays!
When you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays?
Perspective: Top 4 skills for AAE’s
As a fresh-out-college assistant account executive (AAE), I remember many of the challenges I faced.