Media Alert vs. Press Release
You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?
Entries by Jenna
Austin Woman Magazine Tour
Team Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of
Preparing for a PR Crisis
“By failing to prepare, you’re preparing to fail.” We have heard this quote time and time again, and unfortunately we usually hear it once something
Top Tips for T.V. Interviews
A huge part of PR is securing T.V. coverage. T.V. coverage usually includes one-on-one interviews with reporters, journalists, or anchors. Although it looks as if everyone on T.V. knows
Turkey Talk
Nothing goes better with cool weather and football than a juicy, well-flavored, turkey on Thanksgiving or any other fall day. It’s November and time to nail that recipe that yields one of the most exciting
PR: You’re Doing it Wrong
I’m old. I’ve been in this business for a long time. Want proof?
Social Media: Building a COMmunity
When you think of the term “community,” what is the first thing that comes to mind? Your neighborhood? Religious affiliation? Group of friends? The truth is that community
Taste of St. Louis Picks Snackbox
We’re proud to announce that Taste of St. Louis has selected Snackbox as its social media agency of record. Snackbox will serve as social media consultant for the annual festival, guiding the Taste team through Facebook advertising, running Facebook contests and building communities via Twitter and Facebook.
Environment: Just a Trend?
Have you ever had someone in public relations ask you, “What is your environmental angle?” Or, “Is there a eco-friendly angle to that?”
What’s Your Reputation?
Quick! What is the first word that comes to mind when you think of Lindsay Lohan? What about Charlie Sheen? How about Oprah? All pretty different answers, huh? Why is that?