Entries by Jenna

‘F’ words for Entrepreneurism

As an employee, failure is looked upon in a negative light. As an entrepreneur, failure is just part of the learning process. If failure is an option, then that just means you’re taking risks

February 14, 2011 by

‘E’ is for Experts

Let’s face it: We’re entrepreneurs because we’re experts at what we do … I’m a Public Relations entrepreneur because I’m good at PR, not necessarily an expert at running a business.

February 9, 2011 by

‘D’ is for Desk

For those of you working out of an office, skip this post. For the rest of you, listen up. Having a work space of your own, whether its a small desk that’s housed in a closet or it’s a physical room,

January 31, 2011 by

‘C’ is for Competition, too.

As an entrepreneur, there are tons of mistakes than can easily be made … that’s the scary part. On the flip side, in order to prevent surprises and mistakes, there are certain measures you can take to protect

January 29, 2011 by

‘C’ is for Client Service

This post is inspired by my own experiences with a vendor who shall remain nameless. I have to tell you: It’s super tempting to call them out publicly, but I’m going to take the more professional

January 28, 2011 by

‘C’ is for Contract

Once we landed our first big client, I spent a big chunk of money to have a lawyer create a contract template for us. The template is massive – about nine pages in total

January 24, 2011 by

‘B’ is for Bootstrap

As defined by Wikipedia, “Bootstrapping or booting refers to a group of metaphors that share a common meaning: a self-sustaining process that proceeds with external help”.

January 20, 2011 by

‘A’ is for Accountant

Our business is focused on public relations, social media, and design … mathematicians, we are not. Even if you aced every math test in school, hear me out about the luxuries of an accountant.

January 11, 2011 by