With more than 30 locations focused in the Midwest, Hawaiian Bros has a unique QSR concept known for serving island-inspired comfort food without the use of microwaves, fryers, or freezers. Hawaiian Bros is one of the fastest-growing new concepts in the country and recently launched a franchise offering with the goal of working with multi-unit franchisees to continue growing the brand.

While some PR firms claim franchise-focused public relations is unique and should be left to specialists, our agency recently proved them wrong. In fact, for our franchise clients, we recommend a nuanced approach that involves franchise, QSR trades, local press, and national outlets to help tell the story from a number of different angles.

For our initial franchise announcement for Hawaiian Bros and the follow-up announcement that included a 75-unit deal, our PR strategy leaned in on the variety of audiences cheering for the brand while expanding awareness. We were able to leverage our story in a number of local markets through exclusives with Business Journal reporters in addition to exclusives with QSR and franchise trade reporters.

Through these efforts for the brand, we were able to secure placements like Franchise Times, QSR Magazine and Nation’s Restaurant News netting an impressive total of nearly 800 placements with a staggering one billion audience (raw numbers without multipliers).