CASE STUDY: LivAway Suites
How do you launch a new hotel brand in a crowded industry space?
THE CHALLENGE
As the public relations agency of record for LivAway Suites, Snackbox recognized the challenge of creating media attention for a new, independent hotel brand with no previous marketing to support it. We needed to quickly establish credibility with industry and business media, as well as work to introduce the LivAway Suites brand to stakeholders and media in individual markets across the nation as well as national and hospitality media. The hospitality space is saturated with name-brand economy and luxury hotels that many consumers have loyalty to and prefer over new brands.
THE SOLUTION
The brand had significant growth plans and since the company was rapidly working on development, national and local media were not quite yet familiar with the LivAway Suites brand. Once LivAway Suites began breaking ground on their very first locations, we used our creative storytelling to craft personalized and exciting pitches for each media contact. Their steadfast mission of being a brand built “for developers, by developers” was a key message in our communications, as was their innovative and sleek design that gave guests “everything they need and nothing they don’t.” Media interest continues to gain momentum and goes well beyond groundbreakings and grand openings. LivAway Suites leadership has been positioned as experts in the economy extended-stay market.
In the first year of partnering with LivAway Suites, we secured nearly 7,000 placements with an audience of over 3.6 billion – Notable publications that have featured LivAway Suites include Hotel Business Magazine, Lodging Magazine, CB Insights, News Break, AOL, Breaking Travel News, Hospitality Net, Tri-City Herald, Authority Magazine, BNN Breaking, Syracuse.com, and many more.