How PR Works
Business, Public RelationsPublic relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign
Staying Productive in a Home Office
BusinessWe all face challenges throughout the work day. Some challenges are just ... there, like a difficult boss. But other challenges, like an inefficient work space, can be evaluated and fixed.
Selecting the Right Partners
BusinessAt Snackbox, we work hard to develop strong relationships with our clients, vendors and employees. Of course, it's not a difficult task as we only work with people we connect with.
Why PR Matters in a Down Economy
Business, Public RelationsIt’s no secret – we’re in a recession. When sales slow down for a company, many times, the first thing that’s cut is the marketing budget. To many CEOs, the marketing budget is fat that can be trimmed,
Building Your Social Media Approach
Business, Public Relations, Social MediaIn order to build a social media approach for your company (or for yourself personally), there are five key steps to consider and follow: Research, Audit, Plan, Internal Education, and Participation
How to Get the Most Out of a Trade Show
Business, Public RelationsTrade shows are a great way to build relationships with media contacts and work on story development. Here are a few of my favorite Do’s and Don’ts when planning trade shows.
Media Training Tip: Off the Record
Business, Public RelationsAnything you say can be used against you … we hear that phrase on cop shows, but did you realize it applies to media interviews, too? We tell our clients to pretend as if the microphones are on
Increasing SEO Through PR
Business, Public Relations, Social MediaIn today’s world, it’s important to create a communications plan that reaches your target audiences through both traditional and non-traditional methods.
Elements of an Online Newsroom
Business, Public RelationsAn online newsroom is typically hosted on your Web site and is created as a resource for reporters. At a minimum your online newsroom should include contact information for your spokesperson,
How to Write a Media Alert
Business, Public RelationsMedia alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts