Creativity in PR

Creativity: the use of the imagination or original ideas, especially in the production of an artistic work. You could argue that creativity is fundamental

January Food Holidays

Contrary to popular belief, the holiday food season (or as some would say, “fat season”) does not end after Christmas. January is full of food holidays we feel obligated to celebrate.

Three Ways to Measure PR Success

Measuring the success of public relations campaigns has been a hot debate for many years. Based on our experience and research, we have found “success” can be measured

A Day in the Life of a PR Person

Before I begin, it is important to know that a PR person does not work a nine to five job. Yes, we may go into an office every day and work eight hours, but when we leave to go home,

What Diet? December Food holidays are here.

The holiday season is notorious for all the delicious food that comes around. Some may argue the holidays are a time for indulgence when you can forget your latest diet.

6 Tips for Interviewing with a Reporter

In all my years in public relations, helping clients prepare for interviews has been the most common education I’ve provided. No matter if it’s a first interview or what feels like the millionth,

Mark Your Calendars with November Food Holidays!

When you think of November the first holiday that comes to mind will most likely be Thanksgiving. But, did you know this month is filled with many delicious food holidays?

Perspective: Top 4 skills for AAE's

As a fresh-out-college assistant account executive (AAE), I remember many of the challenges I faced.

Media Alert vs. News Release

You hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?

Writing and Formatting Tips for News Releases

You have an awesome client and an awesome product or event and you want everyone be informed enough to want to cover it—Enter the news release.