Press Release or News Release?
Public RelationsYou’ve followed all the rules for your news release. Or wait.. your press release.
Which one is it? You’ve heard your co-workers use the two words interchangeably, but what’s the real difference?
10 Practices for Media Pitching
Public RelationsIf you want to succeed in PR, it’s imperative that you know the best practices for pitching media. It seems simple, but anyone who works in media is extremely busy and doesn’t have time
How to Format a Media Alert
Public RelationsAlthough Team Snackbox has already discussed the difference between a media alert and a news release and given you the proper instructions on what should be included in each,
Media Alert vs. Press Release
Public RelationsYou hear the terms “media alert” and “press release” over and over as a professional in the PR world, but let’s take a minute and be honest with ourselves—do you really know the difference?
Austin Woman Magazine Tour
Public RelationsTeam Snackbox had some great memories and learning experiences in 2014—but you can never learn too much about the craft that is PR. Team Snackbox kicked off 2015 with a tour of
Preparing for a PR Crisis
Public Relations“By failing to prepare, you’re preparing to fail.” We have heard this quote time and time again, and unfortunately we usually hear it once something
Understanding Your Basic Copyright Rights
Design, Public RelationsAs professionals in a creative field, a lot of us have side jobs freelancing. Weather you’re a freelance writer, graphic designer, or you do both,
KVUE Tour
Public RelationsTeam Snackbox is at it again—touring local media outlets and soaking up as much information as we possibly can about the anchors and reporters we work with. We recently had the pleasure
Top Tips for T.V. Interviews
Public RelationsA huge part of PR is securing T.V. coverage. T.V. coverage usually includes one-on-one interviews with reporters, journalists, or anchors. Although it looks as if everyone on T.V. knows
5 Things We Learned From the Austin American-Statesman
Public RelationsAs PR pros, it’s extremely important to know your local media outlets like the back of your hand. Whether you’re pitching T.V., radio, or print,