PR 101: How to Avoid a Crisis

Philanthropy is something that my family and I are passionate about as a means to give back to the communities we live and do business in.

Working Breaking News Via BlackBerry

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When initial reports came into the newsroom about the shootings at Fort Hood, the information was spotty – as it usually is in the beginning. We had all just come out of the afternoon meeting

Jenna's Media Relations Commandments

1. Thou shalt research EVERY reporter on your media list. And research is *not* defined as hopping onto Cision ... that's just the beginning.

Spray and Pray PR

Having been in the PR business for more than a decade, I've seen a lot, both good and bad. It continues to amaze me that the complaints,

PR Industry Changes Course

As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers Best Buy, MasterCard among those creating their own content Click here to read the story via AdAge.

Finding Journalists on Twitter

Twitter is an incredible tool for PR pros. Use www.muckrack.com to find journalists who are on Twitter. Try www.muckrack.com/beats to locate journalists based on what they cover.

Jenna Speaking at AAF Topeka

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The American Advertising Federation in Topeka, Kan. has invited Snackbox principal Jenna Oltersdorf to speak about public relations, the industry's future and how advertising agencies can successfully partner with PR firms. Jenna is speaking…

Jenna's Guest Column in TalentZoo

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It’s no secret that both public relations (PR) and advertising offer unique benefits when employed correctly. And, when working together, the two practices can build awareness, boost brand value

Jenna featured in ArtsBiz

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Undefeated drag racer, cupcake baker and PR expert, Jenna Gruhala Oltersdorf, has practical tips for how to use social media to build your brand and grow your audience.

How PR Works

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Public relations can be an expensive tactic, mainly because the practice is much more than just picking up a phone and getting a story placed. A lot of work goes into a PR campaign