How to Write a Media Alert
Business, Public RelationsMedia alerts are used to notify media contacts of an upcoming event. The media alert never exceeds one page and is a quick, informative piece used to gain interest from the contacts
How to Create a Media Distribution List
Business, Public RelationsMedia lists of any size are key to the success of your news release and overall PR campaign. Before creating a list, it’s important to take a look at your audience – who is going to be most interested
How to Write a News Release
Business, Public RelationsA news release is written in third person and works to educate an editor or reporter on a topic while selling them on a story angle. News releases are typically written about
Questions to Ask When Hiring a PR Firm
Business, Public RelationsMost PR firms will jump at an opportunity to work with a client that has a good budget and a decent story. Many don’t go much further than that (at Snackbox, we're a little choosier
What is News?
Business, Public RelationsTo many, writing a news release is the cornerstone of services provided to them by their PR firm. When a news release is written, there is a perception that media will come flocking
Gaining Advantage Over Your Competition
Business, Public RelationsGenerating leads is key to business success at any level. We need leads to sell more yogurt, add more clients to our firm, etc. And the competition is thick in letters nine feet wide.
Rules of Twitter
Public Relations, Social MediaTwitter defined: Micro-blogging. You can say anything on Twitter as long as it’s 140 characters in length. To get started, how do you tweet?
Prepping for a Phone Interview
Public RelationsThe first step in preparing for a phone interview is to nail down key information about the story. Questions to ask the reporter include: