HERE FOR HEROES, HERE FOR YOU: TXB JOINS

CONVENIENCE STORE INDUSTRY TO CELEBRATE 24/7 DAY 

TXB celebrates with a free chicken roll for 

first responders in uniform on July 24
 

SPICEWOOD, Texas (July 23, 2024) — TXB (Texas Born) is celebrating hometown heroes and joining tens of thousands of convenience retailers and suppliers across the United States to celebrate 24/7 Day on Wednesday, July 24. TXB will give a free chicken roll to any first responder in uniform or wearing a badge – including police, fire, EMTs, doctors, nurses, health practitioners, 911 professionals, and Red Cross volunteers to thank them for all they do to ensure people don’t face emergencies alone. 

Held on July 24 each year, 24/7 Day was created to highlight the partnership between first responders and convenience stores. Hosted by the NACS Foundation, the special day also helps raise awareness and donations for the Red Cross and spotlights the convenience and fuel retailing industry’s important role in supporting emergencies, disaster relief and crisis situations, 24/7, 365 days a year.  

In addition to the chicken roll offer, TXB is supporting this year’s 24/7 Day by encouraging community members to take part by sharing stories and appreciation for hometown heroes on social media using the hashtag #247Day.  

“Our commitment to 24/7 Day emphasizes the core values around why we built the TXB brand – authenticity, hospitality and integrity, in addition to our deep commitment to the communities we serve,” said Kevin Smartt, CEO of TXB. “We always want to ‘Leave ‘Em Better’ and continue providing our guests with our Texan hospitality and delicious fresh-made food.”  

Convenience stores are community stores: 93% of Americans live within 10 minutes a convenience store. There are 152,000-plus convenience stores in the United States, and cumulatively, the industry serves approximately 160 million customers per day, sells 80% of the fuel purchased in the country and donates more than $1 billion a year to charitable causes. 

People are impacted by emergencies every day, including the communities that TXB serves: 

• On average, the Red Cross responds to an emergency every 8 minutes. From small house fires to multi-state national disasters, the American Red Cross goes where it’s needed so people can have clean water, safe shelter and hot meals when they need them most. 

• Every day, more than 21,000 people receive assistance from the Red Cross, whether they need lifesaving blood, relief after a disaster, support with the challenges of military life, skills that save lives or international humanitarian aid. 

• The Red Cross responds to an average of 65,000 disasters every year and 95% of its disaster relief workers are volunteers. 

• Every Red Cross donation helps change lives, and an average of 90 cents of every dollar the Red Cross spends is invested in delivering care and comfort to those in need 

To learn more about TXB and its offerings, visit www.txbstores.com. 

About Texas Born (TXB) 

Headquartered in Spicewood, Texas, TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With more than 50 locations throughout Texas and Oklahoma, TXB is famous for its fresh-made, restaurant-quality food items prepared on-site. TXB’s new slogan, “Cluck Yeah!” is used to describe the company’s freshly battered, jumbo chicken tenders. Serving more than 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private-label products, including jerky, water, coffee and more.  

With its motto, “Leave ‘Em Better,” TXB continually looks for ways to give its guests the highest quality of service and products, raising the bar for c-store standards; this is why TXB won CStore News’ Prepared Food Innovator of the Year for the second time and TXB’s CEO, Kevin Smartt, was named Convenience Store News’ Retailer Executive of the Year. Please visit www.txbstores.com for more information. 

About the NACS Foundation  

NACS Foundation is the 501(c)3 charitable arm of NACS, the global industry association dedicated to advancing convenience and fuel retailing. In partnership with fuel retail, convenience and suppliers across the U.S., the NACS Foundation propels brighter futures by unifying and amplifying the philanthropic and charitable activities of the industry in communities across America. To learn more, visit conveniencecares.org, or visit us on Facebook at @TheNACSFoundation and Twitter at @NACS_Foundation. 

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Media Contact:  

Daniela Raskosky 

daniela@snackbox.us 

305-790-7277