TXB is Taking Over National Chicken Day on July 6 to Celebrate New Slogan “Cluck Yeah!” with Social Contest, National Chicken Day Deals, and More 

SPICEWOOD, Texas (June 28, 2024) — TXB (Texas Born), a family of customer service-oriented convenience stores and food market operations, is celebrating National Chicken Day by unveiling the company’s newest slogan: Cluck Yeah! with a social contest, in-app deals and more.  

To celebrate on Saturday, July 6, all TXB stores will be offering a free chicken roll on the TXB app. 

On TikTok, Instagram, and Facebook, TXB will launch a clucking contest on Friday, June 28, where the winner will win free chicken rolls for a year.  

“While the Cluck Yeah! campaign is playful, it’s also sincere and emphasizes the core values around why we built the TXB brand – authenticity, hospitality and integrity,” said Kevin Smartt, CEO of TXB. “With a bit of Texas swagger, Clucky – the Cluck Yeah! mascot is approachable to everyone. With TXB’s 100% commitment to quality and fresh, locally sourced ingredients, anyone who tries our chicken will say, “Cluck Yeah!” 

The celebration doesn’t end after National Chicken Day, as TXB will give away a chicken roll for free to all first responders on 24/7 Day. The annual celebration on July 24 celebrates first responders, medical and emergency professionals while raising funds for disaster relief organized by the NACS Foundation. 

TXB will also be having a promotion for guests to receive two chicken rolls for just $6 during the full month of July. 

This launch is part of the brand’s larger initiative to “Leave ‘Em Better” by continually providing guests with renowned Texan hospitality and superior fresh-made food at an unbeatable value. TXB carefully selects quality products to provide the best that Texas has to offer at an incredible value. 

To learn more about TXB and its offerings, visit www.txbstores.com. 

 About Texas Born (TXB) 

Headquartered in Spicewood, Texas, TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With more than 50 locations throughout Texas and Oklahoma, TXB is famous for its fresh-made, restaurant-quality food items prepared on-site. TXB’s new slogan, “Cluck Yeah!” is used to describe the company’s freshly battered, jumbo chicken tenders. Serving more than 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private-label products, including jerky, water, coffee and more.  

 With its motto, “Leave ‘Em Better,” TXB continually looks for ways to give its guests the highest quality of service and products, raising the bar for c-store standards; this is why TXB won CStore News’ Prepared Food Innovator of the Year for the second time and TXB’s CEO, Kevin Smartt, was named Convenience Store News’ Retailer Executive of the Year. Please visit www.txbstores.com for more information. 

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Media Contact:  

Sarah Kayak 

Saraha@snackbox.us 

214-934-3707