Understand
To gain understanding of the problem allows our team to identify potential solutions.
We live by a simple philosophy:
Everybody at this table eats.
From the mail carrier (that golden mailbox was made just for Billy) to our biggest client, we live by the golden rule. It all started when one of our founders left a senior leadership position at one of the world’s largest public relations firms to work from a dining room table (which is now the conference room table). Immediately competing on a national scale, Snackbox became the public relations agency of record for Chinet disposable tableware … and the rest is history.
Create and Recreate
At Snackbox we approach public relations a little differently. Not only do we take the “relationship” part of PR seriously, but we do our homework on journalists, we’re careful about who we reach out to and when. We’re strategic with the creation of our pitches and our follow ups. We put in serious time to net serious results. We’re not afraid to recreate our work in an effort to achieve an even better outcome. And ultimately, we’re incredibly successful at PR because we don’t look at it as a one-size-fits-all solution for our clients.
Our Process
While best explained in a very linear manner, our PR process is carried out in a more flexible way. We encourage creative public relations solutions and rarely expect our team to repeat history. Every client has different stories to tell, different problems to solve and we aim to provide incredibly customized solutions.
Define
Through gathered information, we analyze and synthesize findings to define core issues.
Ideate
Taking what we’ve defined, we begin generating ideas through a variety of techniques.
Prototype
Building on our ideas, we create solutions and implement them to evaluate best practices.
Test
We self-evaluate throughout our process and determine refinements necessary to best succeed.
Our Creative Team
Our creative teams are comprised of people who come from pedigreed backgrounds and who hold both a passion for their craft and an unwavering focus on achieving results for our clients.
Jenna Oltersdorf
Founder/Principal
Jenna aimed to create something different through the launch of Snackbox. Driven by the mantra “Everybody at our table eats,” in 2006, she took her large agency and big brand experience and turned a dream into reality through the win of Chinet disposable tableware, beating a top-five global PR firm for the business. Nearly 20 years later, Snackbox is a top PR firm headquartered in Austin, Texas, with presence in Chicago and Santa Fe, N.M., working with a variety of companies and brands through proactive PR, social media and crisis communications. Jenna is a graduate of Leadership Austin’s Emerge and an Austin Under 40 finalist, an Austin Business Journal Women in Business winner, an Austin Business Journal Profile in Power, Top Women in Communications award recipient, and Best CEO nominee. Throughout her decades-long career, her work has been recognized by her peers in many competitions from Emmy to Business Journals to PR Week.
Eric Oltersdorf
Founder/Creative Director
Professionally trained in design and advertising, Eric has spent decades perfecting his craft. His career began on the West Coast, focused on creating and producing television commercials for brands like Energizer and Taco Bell. Through his five-step process of design, today he specializes in branding, graphic design and advertising for a variety of clients in many different sectors. His work has been recognized for excellence in design through The One Show, Archive Magazine and Print Regional Design among many other honors.
Juliette LeRay
Account Executive
Juliette LeRay, MBA, is a public relations professional with a passion for storytelling, strategy and connection. Through media outreach, content development and community engagement, Juliette believes in the power of clear, intentional communication to elevate brands and make meaningful impact.
Juliette brings experience in travel/tourism communications through her work with LivAway Suites, the nation’s most rapidly growing extended stay hotel brands. She brings expertise in B2C communications through her work with the world’s number one olive oil company, Deoleo, parent company of Bertolli. Juliette has been at the forefront of a multi-award-winning team, including a Platinum Hermes Creative Award.
Outside of the office, Juliette enjoys volunteering and recently lead an event to pack and deliver school supplies to Texas School for the Blind and Visually Impaired, is an avid runner and loves trying every coffee shop Austin has to offer.
Ashley Pfeiffer
Assistant Account Executive
A University of Texas at Austin graduate, Ashley Pfeiffer is a communications professional with a background in corporate communications. Passionate about the art of storytelling, building strong strategies, and forging authentic and long-lasting relationships, Ashley brings her experiences throughout school into the public relations space. Using her fresh perspective and curiosity, Ashley’s goal is to help clients bring their stories to life by delivering the results and coverage that matter most to them.
Addie Broyles
On-Staff Reporter
Addie Broyles is a journalist who spent 15 years at the Austin American-Statesman as their weekly food columnist. A University of Missouri Journalism School graduate, she started her career as a photographer, reporter and copy editor at the college newspaper, The Maneater, and the school’s bilingual publication, Adelante.
Her role as a journalist evolved to include co-hosting the Statesman’s culture podcast “I Love You So Much: The Austin360 Podcast,” and “Class Reunion,” a podcast about how growing up in a small Southwest Missouri town changed the lives of her high school classmates. Her writing continues to evolve in “The Invisible Thread” on Substack, a weekly column and biannual print zine about the things that connect us that we cannot see, and in recent years, she has expanded her media strategy work with Snackbox PR, where she serves as the journalist-in-residence, helping guide the agency’s public relations and community development work.
Curtis Kabat
Talent Manager
A respected entertainment buyer for decades, Curtis Kabat has built a coveted list of contacts across all the entertainment categories. He’s an accomplished entertainment marketing professional with extensive experience closing deals and partnerships for major brands and talent. Global brand experience includes Absolut Vodka, Bank of America, Lane Bryant and Ford. He’s negotiated significant long-term and mutually beneficial partnerships, including the Academy of Television Arts & Sciences with M&M/Mars, and convinced Aretha Franklin to walk the catwalk and perform during New York Fashion Week.
Brooke McMillan
Senior Social Media Specialist
Brooke is an award-winning online marketing and communications expert specializing in digital strategy. She served as a South by Southwest Interactive (sxswi) Advisory Board Member, is a Texas Social Media Award winner and published author. Brooke began her social media career at the LIVESTRONG Foundation. At a time when brands were just dipping their toes into social, Brooke dove in headfirst and created a grassroots online community of more than three million passionate supporters. Brooke built and executed an online crisis communications strategy to help the organization move beyond the controversy surrounding the cycling career of its founder, Lance Armstrong. Serving as the only online community manager during this crisis, Brooke lifted the foundation’s mission above the noise of a scandal and maintained a strong supportive online community through it all. Brooke uses her skills to manage difficult personalities and touchy situations online for our clients.
Jeff Salzgeber
Account Supervisor
An Emmy Award-winning journalist with 20 years of experience in broadcast news and public relations, Jeff spent more than a decade with CNN at their national news assignment desk. During his tenure at CNN, Jeff was responsible for planning and coordinating coverage with the network’s 11 domestic news bureaus and more than 900 local television affiliates. While with “the world’s news leader,” Jeff covered stories like the Oklahoma City bombing, the death of Princess Diana, Elian Gonzalez custody fight, and the 9/11 terrorist attacks. Today he applies his journalistic skills to the art of storytelling in public relations.