CASE STUDY: Learning Undefeated
How Do You Build a National Story From a Local Activation?
THE CHALLENGE
Learning Undefeated is a trailblazing nonprofit transforming how students experience science, technology, engineering, and math. With a mission that is made possible with the support of their partners, Learning Undefeated continues to diversify the pipeline of STEM professionals through K-12 immersive education programs. Public relations plays a vital role in showcasing the popularity and necessity of these critical programs to continue attracting funding in Texas.
THE SOLUTION
Through local press relations, Snackbox spread coverage through several key Texas communities, creating a constant flow of coverage throughout each school year since 2021. This elevated the success of Learning Undefeated’s program and increased positive brand perception for anyone searching the nonprofit online.
Snackbox garnered 137 placements throughout 24 local Texas markets, including Austin, Texas; El Paso, Texas; Waco, Texas; and Texas City, Texas. These placements captured a total audience of 17,956,342 , including media outlets like KXAN (NBC) Austin, Texas, KCEN-TV (NBC) Central Texas, KXII-TV (CBS) Sherman, Texas , Galveston County DailyNewsand more.
“Snackbox has given our organization the exposure we need to expand our programs and reach more teachers, schools, funders and lawmakers, all of which have a massive role in keeping our nonprofit functioning,” said Janeé Pelletier, the vice president of communications at Learning Undefeated. “PR makes a huge difference to our cause in providing equitable support to underserved schools across the country by building our brand and raising our national profile.”