INTRODUCING THE biēm BUTTER SPRAYER: FIRST-EVER KITCHEN TOOL THAT LETS USERS STORE AND SPRAY BUTTER LIKE NEVER BEFORE

(AUSTIN, Texas) – Cooking, home entertaining, and baking just got infinitely easier with the creation of the biēm butter sprayer, a first-of-its-kind kitchen tool that lets users convert a stick of real butter from solid to liquid spray in seconds.  The new hand-held device gives users a much more efficient way to use and enjoy real butter in a way not possible before.  The biēm does so by using its proprietary touch-controlled design, motion-detecting technology and without any chemical propellants.  The new product gives consumers one more reason to stop buying margarine and artificial cooking sprays.

Here’s how it works: users insert a stick of their favorite real butter in the top of the biēm, and then hold the device around its ergonomically designed waist. Next, they aim and spray onto their desired food or surface in a steady, even back-and-forth motion. It’s that simple!  The biēm only uses the amount of butter you need to spray and leaves the rest of the stick un-melted. It also has a patent-pending nozzle design that won’t clog as well as an accelerometer that knows when to turn the unit on and off based on its position.

The biēm‘s spray allows users to consume a lot less butter without compromising on taste, cutting an estimated 50 percent of the calories normally consumed when spreading it with a knife. During recent consumer testing, participants were asked to spread the amount of butter they’d normally use on a piece of toast. The moderator then weighed that toast and compared it to another piece that was buttered using the biēm. The result? None of the participants could distinguish between the two even though the biēm toast had only half as much butter and half the calories!

“The biēm makes butter even better, and a lot more versatile, especially in terms of ease-of-use and portion control” say Doug Foreman, Creator.  “While there are other products on the market that claim to be butter sprays, none of them use real butter. They are all using either artificial or flavored oil and typically are chocked full of other artificial ingredients. Not to mention dangerous flammable propellants.  Until now, there has never been a way to take a solid stick of real butter and turn it into a handheld spray in seconds, period.”

Applications and uses for the biēm are countless, from buttering toast to basting turkeys and seafood, flavoring vegetables, and perfectly buttered, non-soggy popcorn.  Users can also use the biēm for spraying coconut oil, olive oil, or other cooking oils with or without using butter.

“For anyone who’s ever struggled to butter bread without tearing it, butter an ear of corn, or butter a pan without having to heat the pan and scalding the butter, this product is for you,“ adds Foreman.

Foreman’s Brevda, Inc. has spent the past two years developing the biēm and is making the product available for pre-order on its website, www.BiemSpray.com, beginning March 1^st.

The biēm uses a high-density rechargeable battery and can be stored in the refrigerator or at room temperature, elsewhere in the kitchen.  What’s more, it’s easy-to-clean.  Users simply add water and drop of soap into it and it automatically gets its insides clean with just the push of a button.

Developing healthier food alternatives is nothing new for Foreman, who has over 44 years of experience in the food business. He is best known for founding Beanitos, the first ever bean-based snack chip in 2010 as well as Guiltless Gourmet, the first ever baked tortilla chip, in 1989, which created a half billion-dollar snack category.

For more information on the biēm, please visit www.BiemSpray.com.

Brevda, Inc.

Austin, Texas-based Brevda, Inc., a Delaware company, is dedicated to the development and production of innovative kitchen and food products.  Founded in 2014, by Doug Foreman, Brevda is privately held and was named after Doug’s three sons Dalton, Evan & Brycen.

If you haven’t witnessed a celebrity pancake portrait—you’re in for a sweet treat. Google “Batter Blaster’s Celebrity Pancake Portraits” and feast your eyes. These genius portraits were a Snackbox brainchild that generated the amount of national media coverage every publicist dreams of.

Batter Blaster is a ready-made pancake and waffle batter packaged in a whipped cream style can. When the product hit the shelves after its launch, it generated media coverage solely based on the concept of batter inside a can. Shortly after, however, the product was no longer “new” to most consumers and Batter Blaster craved a way to gain media attention while staying relevant in neighborhood grocery aisles.

But what does it take to build a campaign that will ensure your client gets a generous amount of positive publicity?

Team Snackbox knew the only way to generate even bigger media coverage around a previously successful product was to follow the Snackbox motto to “think outside the box.“

Follow along as we dig deeper through an interview with the team behind the Celebrity Pancake Portrait campaign.

Q: What were some challenges Batter Blaster was facing that called for a creative campaign like pancake portraits?

A: Their challenge was that their competition was the general pancake mix from a box. There was a sales disconnection because Batter Blaster was sold in the refrigerated section of grocery stores—a place most people wanting to buy pancake mix wouldn’t go. Since it wasn’t seen next to it’s competitors, people didn’t know it was there.

Q: How did you come up with the celebrity pancake portrait idea?

A: It stemmed from sitting down and figuring out who Batter Blaster’s target audience was. Once I established the target audience was parents, I had to think of an angle that was more interesting than just getting involved with your child in the kitchen. Snackbox asked Batter Blaster if they were open to “outside of the box” ideas and they were. That’s where I pulled in my artistic sister who had the time and availability to work on a project like this, and asked her to make celebrity faces out of Batter Blaster’s pancake mix.  The goal was to get the portraits to look so similar to the celebrity that they demanded national media coverage. After a few trial runs, the portraits were spot on and we knew they were ready to pitch.

Q: What kind of coverage did you receive from the campaign?

A: We got all sorts of coverage. We started by pitching major gossip columns and went from there. Some of the huge placements we got were

• Perez Hilton 
• US Weekly
• The Rosie O’Donnel Show
• Reader’s Digest
• OK Magazine
• Huffington Post
• NBC Chicago
• Colbert Hub

Q: From a PR pro’s perspective, what is the importance of creativity when it comes to working with clients like Batter Blaster?

A: Creativity is essential in this business. There are a lot of things you need to succeed in PR. Some of those things are connections with media and writing skills– but creativity is what really gets you media exposure. Creativity and relationship building is crucial.

Shortly after this campaign, Batter Blaster was no longer the unknown pancake batter in the refrigerated aisle of the grocery store. It’s amazing what thinking outside of the box and a little creativity can do when it comes to securing media coverage successfully.

By the way, Ryan Gosling looks just as amazing as a pancake.

By Christine Vivoli, Snackbox

Celebrating their 25^th Anniversary, Jose Luis Salon had an amazing runway show at The Hartland Plaza. The show was absolutely incredible. Everything from the costumes to how the hair was done was pure perfection. This was an inspiring event that fantastically commemorated all 25 years of the Jose Luis Salon keeping Austin fabulous.

The show was broken down into three segments inspired by the films Let me Entertain You, Red Italiano and Desperado. Each segment began with an introduction that included clips from each of the films as well as the staff credits. Then the Let me Entertain You segment began with beautiful showgirls adorned in silver, sparkly costumes strutting down the runway. Following them, were models in blue sequin and fringe dresses with over the top white boas.

Up next was the Red Italiano segment. This featured models in costumes with intricate red sequins that glimmered and shinned when the light hit them. Big, red feather fans added an extra effect as the models made their way down to the end of the runway.

Desperado inspired the final segment.  The models walked down the runway in Spanish inspired costumes to the sounds of a female mariachi band. Black sequin tops and shorts with flair coming out of the back could not help but encourage them to dance.

The extra special touch was at the end of each segment Jose and members of his staff transformed the models hair on stage. Their hair was redone to include exquisite pieces made out of hair. Then all the models sauntered down the runway again to showcase these beautiful pieces.

The show was a major success especially in reaching its goal to aid the Juvenile Diabetes Research Foundation (JDFR) in Austin. The creativity in this show was truly indescribable. Jose Luis Salon can look forward to many more spectacular years.