Jenna graduated from Southeast Missouri State University, the college her grandmother went to with a Bachelor’s in Mass Communications. After graduating she decided to take a position with a local newspaper selling advertising space.
To read the full story, http://www.pinkladders.com/your_story.html#
Source: SPEAK!, Canine Therapy Corps newsletter, Winter 2008
The Story Behind the New Canine Therapy Corps Logo
by Eric Oltersdorf, Snackbox Design and Public Relations
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CHICAGO — The world can breathe a sigh of relief. Snackbox has officially unveiled a new web site. The site, www.snackbox.us, is open and ready for browsing.
“Although unveiling a new web site is not typically considered ground breaking news, we are pleased with the final product and hope our devoted followers keep coming back for more,” said Eric Oltersdorf, principal, Snackbox. “The new site encapsulates our firm’s snark and sass.”
Visit www.snackbox.us to check out the new site. And, as a holiday bonus, look for the Snackbox holiday greeting on the site, available for a limited time. The holiday section of the site offers downloadable templates and a new spin on holiday carols.
About Snackbox
Snackbox LLC is a Chicago-based public relations and design firm created by Jenna Gruhala Oltersdorf and Eric Oltersdorf and supported by a network of experienced and talented independent professionals spanning the United States. Each Snackbox team is led by an agency principal to ensure account continuity. Clients include Chinet premium disposable tableware, Tangible Worldwide and Remi-D hand sanitizing mist. For more information about Snackbox, visit www.snackbox.us.
CHICAGO (July 22, 2008) – Chicago-based Snackbox PR has won publicity assignments on the Chinet disposable tableware account. Partnering with Chinet advertising agency of record, The Buntin Group of Nashville, Snackbox will oversee brand publicity and execute Chinet brand environmental messages.
“Chinet Classic White and Chinet Casuals Plates are disposable tableware made from 100 percent pre-consumer recycled material; material that would otherwise go into a landfill,” said Jenna Gruhala, Principal of Snackbox PR. “We’re proud to align ourselves with a major brand that truly cares about protecting and preserving our environment.”
Further, both lines are certified chlorine-free and are biodegradable in home composting. The process takes about 60 days and the end result is a great base for your flower or vegetable garden. Plus, Chinet Classic White and Chinet Casuals tableware are still microwave safe and available in a variety of sizes.
“Chinet has a heritage we’re proud of in making strong plates that help create strong memories when friends and families gather and a long history of protecting our environment,” said Julie Stoetzer, Chinet Brand Marketing Manager. “We pursue sustainable processes in production through preservation of natural resources because we care about our planet and the impact we have on everything we touch.”
Huhtamaki American, Inc., makers of Chinet products, practices sustainable processes in the production of both consumer and specialty packaging. By using recycled materials in the production of molded fiber products Huhtamaki annually saves:
– Nearly three million trees each year
– One billion gallons of water which is equal to the supply of water for a city of 10,000
– 65 million gallons of oil or the equivalent of 31 million gallons of gas
These green efforts, along with programs to reduce its pollution and power use, have earned Huhtamaki a number of awards, including the Environmental Protection Agency’s (EPA) Environmental Achievement Award. For more information about Huhtamaki sustainability efforts processes, visit www.mychinet.com/environment.
About Snackbox
Snackbox is a Chicago-based design and public relations agency with a network of highly experienced and talented independent professionals spanning the United States. Snackbox principals Eric Oltersdorf and Jenna Gruhala believe their agency provides clients with the best possible work at the best possible price. Clients range from established brands like Chinet premium disposable tableware to rapidly growing businesses like Stronger Seniors. For more information about Snackbox, visit us at www.snackbox.us.
About the Chinet Brand
Made in America since the 1930s, Chinet disposable tableware has a long history of making strong plates and even stronger memories as friends and family gather. Chinet products give you the strength and style you depend on with the added piece of mind knowing you’re using environmentally friendly products. For more information about Chinet and its family of products, visit www.mychinet.com.
About The Buntin Group
With over $154 million in annualized client billings, The Buntin Group is the largest brand communications agency in Tennessee and one of the top 150 in the country. For more information visit www.buntingroup.com.
Source: PR Week, 7/11/08
By: Kimberly Maul
CHICAGO: Chinet, the disposable tableware company, hired Snackbox PR as its AOR, after the agency was invited to a pitch involving three PR firms. The account win was effective on May 27, but the companies waited to make the announcement of the win until Snackbox started its media outreach. Jenna Gruhala, a principal at Snackbox, said the media outreach will include pitching Chinet’s environmental messages to traditions and non-traditional media in the US.
Source: Crain’s Chicago Business, 3/24/08
Tension tamer: elaborate pranks
By: Lisa Bertagnoli
Jenna Gruhala, principal at Snackbox LLC, a marketing and event planning firm in Chicago, says she has “a sixth sense” about whom to prank and “who you don’t want to push.”
Her stock of pranks has included putting a prune-smeared diaper on the chair of a colleague and stacking office furniture in front of the door of a co-worker who complained about noise. “All he could do was yell for help,” says Ms. Gruhala, 30.
While working at a public relations agency in St. Louis, Ms. Gruhala called a reporter at the New York Times. She heard the reporter answer but quickly discovered that he couldn’t hear her. The culprit? Tape on the phone receiver. “I was mad,” she says. She retaliated by locking the prankster in his office.
CHICAGO (Feb. 11, 2008) – Pets as therapists isn’t a new concept; hundreds of thousands of humans and pets are teamed up every day in an effort to speed along recovery from accidents, health problems, abuse and beyond.
“Canine Therapy Corps has very specific organizational goals and a large support network of pets and their people as well as doctors and their patients,” said Janet Eaton, Executive Director, Canine Therapy Corps.
“Pets have always been a part of my life and it is with great pride that I can give back to the community through assisting this tremendous organization in spreading their good news,” said Jenna Gruhala, public relations principal, Snackbox.
In addition to facilitating pet therapy programs throughout Chicagoland, Canine Therapy Corps is planning events in 2008 to build awareness surrounding the importance of animal assisted therapy. For more information about upcoming events, visit www.caninetherapycorps.org.
Canine Therapy Corps is a Chicago-based network of dedicated volunteers and their certified therapy dogs that offers rehabilitative therapy to people with physical and emotional challenges. These programs help restore health and hope to thousands of clients every year. For more information, visit www.caninetherapycorps.org.
Snackbox LLC is a Chicago-based firm with an office in Los Angeles focusing on four core areas: advertising, design, event planning and public relations. For more information, visit www.snackbox.us.
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