Locally based Convenience Store Wins Big for Foodservice Innovation
TXB named the 2026 Gold Medal Winner for Overall Foodservice Innovator of the Year
SPICEWOOD, Texas (January 28, 2026) — TXB (Texas Born), the Texas-based convenience store brand , has been awarded the 2026 Gold Medal for overall Foodservice Innovator of the Year by Convenience Store News, marking their first win for overall Foodservice Innovator of the Year and their fourth recognition in the Foodservice Innovators program.
Awarded for their innovation in food and beverage, TXB ‘s mission to “Leave ‘Em Better” drives them to reimagine what convenience-store dining can be—fresh, modern, and full of Texas-sized flavor.
Selected through industry peer voting, TXB is awarded for raising the bar on quality, service, and innovation in foodservice. The award is to be recognized at the Convenience Foodservice Exchange in San Antonio in May 2026.
“This recognition by Convenience Store News is a direct reflection of the hard work, collaboration, and commitment across our teams at TXB,” said Kevin Smartt, CEO of TXB. “At TXB, innovation in food and beverage is at the heart of everything we do, and I am thrilled to share this accomplishment alongside all our team members that work every day to proudly serve our communities.”
TXB has a long history of recognition by Convenience Store News’ Foodservice Innovators Program, winning Silver in 2025 and Gold in 2020 and 2022 for the Prepared Foods category. Their continued recognition seals their spot as an industry leader in innovation and excellence.
“Through collective innovations, TXB continues to set the standard for foodservice in convenience retail,” continued Smartt. “Our teams have redefined what guests can expect from a c-store dining experience.”
For more information about TXB, visit https://txbstores.com/
About TXB:
TXB, short for Texas Born, is an award-winning family of restaurant-style convenience stores serving up fresh, made-to-order food. With locations across Texas and a line of private-label products, TXB is rooted in quality, hospitality, and its mission to “Leave ’Em Better.” To learn more about the Texas-based brand, visit www.txbstores.com.
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