Jenna’s Media Relations Commandments
1. Thou shalt research EVERY reporter on your media list. And research is *not* defined as hopping onto Cision … that’s just the beginning.
Entries by Jenna
Email Campaign Timing
People ask me all the time, “when should I send my email?” And usually, I have about as much information about that campaign as you do – which is not much. If you spend some time researching
Small Business Shoulda Coulda Woulda’s
So you want to start your own business. Great! It is one of the American dreams. But many entrepreneurs will tell you that along the way to that dream there can be some nightmarish lessons
Business Etiquette: Table Manners
While I’m certainly not an etiquette expert, I do feel it’s important to share basic etiquette rules, especially concerning table manners. As an entrepreneur, I find myself attending
What to Keep in Employee Personnel Files
In almost every employment case, one of the first things your ex-employee will ask for is a copy of his personnel file. In fact, ex-employees will often ask for a copy of their file before litigation begins
Zucchini Pancakes
Ingredients:4-5 medium zucchini3/4 tsp salt4 eggs1 garlic clove, minced1 tbs finely chopped onion3/4 cup flour1/2 cup grated parmesan1/4 tsp black pepper Ranch dressing or sour cream for topping Directions:Coarsely shred zucchini to make 5 cups. Sprinkle with salt. Put in colander; weight down to remove most of the moisture from the zucchini. Beat eggs and […]
Everyday is Valentine’s Day at Snackbox
You love your significant other, right? And you enjoy your evenings and weekends together … but how would you feel if you spent 24 hours a day, seven days a week together? Could you do it?
Ins and Outs of Foursquare
With any aspect of social media most of us are making up the rules as we go along and Foursquare is no different. For those of you who aren’t familiar, Foursquare is a location based social network
Five Things Every CEO Should Know
1. Know your customers. If you don’t know your customers, then how can you expect to know how to sell them your product or service?
Beefy Veggie Soup
For those of you preparing for the snowpocalypse, check out this warm and yummy recipe: Ingredients:1 lb. lean ground beef1 medium red onion, chopped2 cans (16 ounces each) tomato sauce2 cans (16 ounces each) kidney beans, rinsed and drained1 can (8 ounces) corn2 cups sliced carrots1 cup red pepper, chopped3 tablespoons chili powder2 beef buillon […]