Entries by Jenna

Spray and Pray PR

Having been in the PR business for more than a decade, I’ve seen a lot, both good and bad. It continues to amaze me that the complaints,

Simple Steps for Getting Retweeted

This social media stuff can be tough for newcomers and in this post, I’m going to attempt to not only explain the art of the “retweet” but also provide tips for getting retweeted.

Our Top eBlast Tips

1. Do NOT use the CC field when addressing your recipients. Blind copy everyone or use an email marketing system. We’re big fans of MailChimp. 2. CSS is great for web sites, but don’t you dare use it for your eblast. Old school tables are the best solution for HTML emails. 3. Some email programs […]

Bill’s Rum or Bourbon Balls

This recipe was kindly shared by Bill Prickett (@bprickett on Twitter). Thanks, Bill!   Rum or Bourbon Balls 1 cup powdered sugar1/3 cup Rum or Bourbon1/4 cup light corn syrup2 1/2 cups of crushed vanilla wafers (a food processor makes this step easy!)1 tablespoon cocoa powderOptional: 1 cup chopped pecans Stir together powdered sugar, alcohol […]